IFLY
iFLY is the world leader in indoor skydiving experiences, offering safe, exciting, and accessible adventure for all ages. They came to us looking to improve performance on Meta Ads and maximize ROI across their campaigns.
Overview
iFLY is the world leader in indoor skydiving experiences, offering safe, exciting, and accessible adventure for all ages. They came to us looking to improve performance on Meta Ads and maximize ROI across their campaigns.
Our Approach
We implemented a full-funnel paid media strategy designed to identify top-performing creatives and scale efficiently. Key initiatives included:
Rigorous A/B testing to uncover winning ad formats and messaging
Broad targeting strategies to expand reach while maintaining efficiency
Launching an ASC+ campaign to optimize across placements
Consistent weekly optimizations to refine performance
Results
✔ ROAS: ↑ 258%
✔ CTR: ↑ 20%
✔ CPA: ↓ 60%