DRIZLYAcquired by Uber in 2021, Drizly connects consumers to a wide selection of products through a seamless app and website experience, making it easier than ever to shop local liquor stores from home.
Brief
The goal was to elevate their paid social performance through a more authentic, consumer-centric approach. The goal: create ads that felt real, relatable, and high-performing without the need for expensive production or influencer partnerships.
Our Approach
Leveraged BeReal’s trending authenticity movement to tap into cultural relevance
Showcased genuine, real-life scenarios through UGC
Proved that high-quality, scrappy UGC can outperform big-budget production
Maintained consistent creative testing to optimize performance
Results
✔ ROAS ↑ 125%
✔ CTR ↑ 42%
✔ CPA ↓ 38%